The truth is, personal branding has been around forever. Since you were in kindergarten, your mother would remind you to say “please” and “thank you” so that people will think of you as a polite and considerate person. Fast forward a few years and it’s spread to the Internet.
Websites such as The Personal Branding Blog and Personal Branding 101 are full of ideas, trends, and techniques to launch your personal brand into Olympus. But what about the average job seeker, just getting started?
Check out the three quickest ways you can create an online personal brand:
Your mom does it, your friends do it, and you can bet your keyboard that potential employers are doing it. As the number one search engine on the net, Google is the go-to research platform when someone wants to know anything. Google your name in a variety of ways (with quotation marks, without, with middle name, maiden name, alternate spellings…) so you know exactly what others will see.
Don’t like what you see? Don’t worry – the more time you spend on online branding, the better your Google results will be.
Join social networks
I’m willing to bet that most of those reading this will already be on the big three social networks (Facebook, Twitter, and LinkedIn), so for those of you who aren’t: Sign up now! Today your online brand arguably starts and ends with your social networking presence. Profiles on these sites take little effort to get up and running.
For those of you already active on these sites, reevaluate. Who are you connected to? What content are you sharing? What are you bringing to the table? Details like these can make or break an online brand.
Start a blog
An online brand is another way of saying that you have something valuable to share and others should know about it. One easy and effective way to bring your online brand to the next level is to start a blog. Blogging is easy and inexpensive. Branders can choose simple blogging platforms like tumblr or more thorough ones like WordPress. The key to blogging is maintenance: maintain a blogging calendar to ensure consistency for your readers and maintain a blogging theme so your readers know why they’re reading your blog in the first place.
Check out: Should I Have a Website?
Where did you start developing your personal brand?