Ever hear the story of the guy who lost his car keys somewhere on the street at night? He was walking around in circles under a street light scanning the ground. A passerby asked him what he was looking for and the man replied, “Looking for my car keys.”
The passerby asked, “Did you drop them here under the street light?”
“No, I dropped them over there,” the man said, pointing off into the darkness, “but this is where the light is.”
Does this remind you of recruitment marketing today?
There are solutions available to help improve candidate engagement that employers and recruiters have yet to explore because they are still looking for answers in the same applications and processes they have always used and that are painfully familiar to them.
Do not be afraid of the unfamiliar. Experiment. Get to know the value of the tools that are offered to you.
Eventually, you will have to venture out beyond what is familiar — those well-lit areas you have been searching in order to find the keys to your recruiting success.
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