When you’re listing a job, you’re usually only concerned with finding the right person to fill that job, right? But there are so many other factors to consider with the tools that are available online today.
- You have to think about search engine optimization (SEO) and keywords in order to help your audience find your page.
- You need to promote your listing on major social networking sites to ensure that your fans and followers are aware of the opening.
- You should provide context for your job opening by telling candidates about the company culture through video, testimonials and photos.
So, where do metrics and analytics come into play with your job listings? And why do you need to be concerned with them?
Looking at the metrics and analytics for your marketing strategies and talent community allow you to:
Know who’s viewing your jobs
Are the right people receiving your information? Are these people interested, or do they move on quickly? How many times do they come back to look at your listing? Do they apply? There are many factors to consider when looking at the numbers and statistics of your audience. If you see something is not working through these stats, you can change your listing to ensure the correct candidates are seeing it.
Know how you rank in online searches
Looking at the numbers, you can easily tell how your listing ranks in online searches—and that’s typically where candidates start their job search. Are you listed high on the search? Or are you a few pages in? This can help you decide how to tweak your listings to attract the right people to apply for your opening.
Know how your talent community is receiving your job listings
If you’ve built a talent community, you can market your job listings directly to those people. Metrics and analytics allow you to see how your listing is received inside of your talent community by providing comprehensive statistics.
What else would you add to this list?
Heather R. Huhman is the Career & Recruiting Advisor for Cachinko. She is also the founder & president of career and workplace education and consulting firm Come Recommended, author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist for Examiner.com, and blogs about career advice at HeatherHuhman.com.