Unless you have been secluded in a remote cave somewhere (more on that later), you have more than likely heard these terms thrown around more and more at various recruiting conferences, summits training sessions, etc., as well as the coming “ Web 2.0 Recruiting Revolution.” You may ask yourself, “what is all of this, what do they mean to me as a recruiter, and why should I care?” Well, in keeping with the revolution theme, the militias began forming in 2007, trained well in 2008, and now the revolution is on in 2009! If you are not in the process of at least exploring how these tools can bring efficiencies and value to your recruitment process, you may find yourself on the losing side with the British in the Talent War! (Sorry, if you are reading this in the UK)
Simply stated, Web 2.0 is a platform that allows 2 or more people to communicate and collaborate about whatever interests them and create affinity relationships/associations in an “online world,” which happens to closely mimic how it has been done for years in an “off-line world.” Due to this capability and Web 2.0’s inherent efficiencies, this platform is truly a “disruptive force” to the past and current recruitment process.
Yes, yes, I know we have all heard over the years how the newest technology on the block was going to change the recruiting industry forever and that recruiters were going to go extinct, going all the way back to the fax machine, pagers, job boards, etc. The “huge” difference today is that this 2.0 platform, and especially the Social Networks it has spawned, has allowed people to move their interactive relationships from the off-line world to the online world and “connect” on a scale never imagined before. Whether it is with old high school buddies, former colleagues, or long lost family members, people have become more comfortable communicating and cultivating relationships online; and all indicators show this trend will continue to grow. One other aspect of importance is control. Through the Web 2.0 platform, people feel more in control because not only can they decide who they want to communicate with, but they can also decide where, when and how.
Now you are asking yourself, “What does this mean to recruiting, and why do I need this newsletter?”
Because any recruiter worth his weight was born with an extra “networking gene” in their DNA. They were the first group to quickly recognize the vast potential of the Web 2.0 platform. Over the last several years, recruiters have helped push the recruitment process to the forefront as an obvious business process that can be positively affected by the “PROPER” deployment and use of the 2.0/Social Networking concept.
This newsletter’s goal is to provide you with the best articles, commentary and training events from thought leaders and industry analysts across the recruiting spectrum in order to give you insight into everything Web 2.0 in the recruiting world.
So, you now have a choice. You can choose to stay in the cave and try to cover up with the animal skins to stay warm, or you can come over with the rest of us and stand next to this cool new thing they call “fire”…your choice.
 |
Eric Beauford |
Feel free to drop me a line or shoot me an email, I’d be happy to share other articles with you or answer any of your questions. |
Recent Comments